It was clear from the beginning that this label intended to make a difference, and that here all the connections Dixon had made with like-minded souls should come into fruition. It was a platform conceived to keep up the house tradition to which all those involved stayed so faithful over the years, but it also intended to breathe fresh life into it. And so it did. If Dixon’s famous rework of Tokyo Black Star’s Blade Dancer knocked on the door, then the second release, Âme’s future classic Rej EP, broke it off its hinges. It was around this time that the label parted from the Sonar Kollektiv mothership and became independent. The following releases by befriended artists confirmed the almost instantly strong reputation of the imprint and within a short time it became obvious that this label had achieved something rare: it had created a sound and an identity that began to seep through the scene, affecting the music other labels recruited and released. While it was developed on the back of a long-running tradition, Innervisions kicked house back into the present focus, and many others were happy to join in, either again or for the first time.
Over the years, the Innervisions sound has become a stable reference point, adding a continuous context and substance to Dixon’s dj sets. And in turn, his appearances at clubs and festivals provide a constant source of crowd feedback to help finely adjust the label’s musical course. Dixon’s performances and the label’s releases share a number of recognisable values: an emphasis on rigorous selection, attention to detail and enduring quality. But also a preference for emotion over function. In both a musical and visual sense, Dixon is not averse to using bold colours and theatrical flourishes. No wonder his selection skills have also been called upon by the fashion industry (and following his taste in shirts has become a side hobby of dance music aficionados...).
Finally, Dixon has always maintained the importance of delivering an authentic message. This striving for a unique identity has driven an obsession with making personal edits, tweaking tracks until they fit just right. Sometimes it means striking the right balance between educating and entertaining the crowd. But mostly it involves staying open to new ideas, following the urge to explore and trusting the same instincts that were formed in the very first years of his career. It’s a unique combination that has helped to create intimate, compelling and above all lasting memories on and off the dance floor.